The Welsh Government will embark on an unprecedented campaign to promote Wales as the world's capital of adventure tourism. Deputy Minister for Culture, Sport and Tourism, Ken Skates will launch a series of themed years, beginning with the Year of Adventure in 2016.
The theming of future years will promote Wales's greatest strengths and focus activities, events and attractions on the strongest qualities of the Welsh tourism offer.
Following The Year of Adventure in 2016 will be The Year of Legends in 2017 and The Year of the Sea in 2018.
Mr Skates promised to personally embark on as many adventures as possible to promote Wales as the world's home of adventure and has secured the backing of two prominent adventurers, Bear Grylls and Richard Parks, who have agreed to be Adventure Ambassadors for Wales in 2016.
The Welsh Government has invested consistently in adventure tourism products in recent years which are putting Wales on the map as a leading adventure destination. Wales now boasts iconic, reputation changing attractions such as Zip World and the world’s largest underground trampoline. Wales has World-class Mountain Biking facilities at centres such as Coed y Brenin, Bike Park Wales and Antur Stiniog. The 870 Read more [...]