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Stunning Wales stars in International campaign to celebrate Wales’ Year of Adventure

A new TV advert which is part of a multi-platform marketing campaign from Visit Wales will be seen on TV screens across the UK from this week as the new campaign goes live. New campaign features iconic Welsh locations – and faces International campaign will run in Wales, UK, Ireland and Germany Campaign fully-produced by Welsh creative agencies and talent This campaign is the latest move to make Wales a leading global destination for adventure tourism as part of the Welsh Government’s Year of Adventure 2016. The tourism industry in Wales saw record growth in 2014 and reports from 2015 are showing further growth. The Year of Adventure has got off to a great start with Wales and its attractions been listed by an unprecedented number of global media outlets - from Rough Guide to Lonely Planet to Forbes - as a must-see place to visit in 2016. The campaign, which also boasts five additional online films, will be targeted primarily at the UK, Ireland and Germany will encourage those seeking an adventure to ‘find their epic’ in Wales during 2016. The new campaign has been conceived and created by a Wales based creative collective led by Visit Wales and Smörgåsbord with their award winning creative director Dylan Read more [...]

Cancer survival rates in Wales continue to improve

More people are being diagnosed with cancer in Wales, but more people than ever are being treated and survival rates are at an all-time high, a new report about cancer care today shows. The fourth all-Wales annual report for cancer sets out the progress made against the Welsh Government’s Together for Health – Cancer Delivery Plan over the last 12 months and identifies areas for future improvement. It shows the number of people diagnosed with cancer is increasing. In 2013-14, 19,000 people were diagnosed with cancer, an increase of 11.5% compared to 10 years ago. The report also shows that despite this increase, in 2014-15, 28% more people were seen, diagnosed and began treatment within the 62-day cancer waiting time target than five years ago. Other key achievements include: Cancer survival is improving in Wales. More than 70% of people diagnosed with cancer survive for at least one year and more than 50% survive for at least five years; The mortality rate for people diagnosed with cancer under 75 has reduced by 14% over the last 10 years; More than 83% of Welsh girls aged 15 and over have received all three doses of the human papillomavirus vaccine; More than 700,000 people were invited to have breast, bowel Read more [...]

£3m to support implementation of Wales’ new social care law

A £3m package of Welsh Government funding and support will help local authorities implement major reforms to Wales’ social care system when a landmark law comes into force in April. The Social Services and Well-being (Wales) Act 2014 will change the way social services are delivered, promoting people’s independence to give them a stronger voice and more control over the services they need. It will also encourage a renewed focus on prevention and early intervention, helping people stay independent for longer. The funding made available through the Sustainable Social Services: Delivering Transformation Grant for 2016-17, will support the transition to the new arrangements. The 2016-17 grant will focus on ensuring new systems and processes are in place and ensure that all partners, including the public are engaged in the changes. The announcement today means that £9m in Welsh Government funding will have been made available in support to local authorities since 2013, delivered through regional collaboration projects. In his capacity as Health Minister, Mark said: “The £3m I am announcing today will help local government and other partners implement the Social Services and Well-being (Wales) Act 2014 when it Read more [...]